Customizable marketing apparatus

ABSTRACT

Embodiments are directed to systems, apparatuses, and methods for personalizing marketing materials such as video brochures. In one aspect, an electronic marketing system is provided that includes an electronic display device and a housing. A window is cut into the housing, allowing the electronic display to be seen through at least a portion of the housing. A second window provides a view of an insert in the housing.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims priority to and the benefit of U.S. patentapplication Ser. No. 16/563,486, filed Sep. 6, 2019 and scheduled toissue as U.S. Pat. No. 10,660,222 on May 19, 2020, which is acontinuation of U.S. patent application Ser. No. 15/088,480, filed Apr.1, 2016 and issued as U.S. Pat. No. 10,455,709 on Oct. 22, 2019. Theforegoing applications are incorporated herein by this reference intheir entirety.

BACKGROUND

All businesses have an ongoing need to market the goods and servicesthey provide. In many cases, businesses use mailers, brochures, radioand television advertisements, internet advertisements and othermarketing items that provide information about their business. Thephysical marketing material may come in a variety of sizes frommagazine-sided catalogues and brochures to pamphlets and individualbusiness cards.

Business cards are commonly exchanged between individuals as a means ofpassing along contact information. The business cards are typicallyconstructed solely from paper, and do not contain any active elements.Recently, electronic elements have been added to business cards,brochures, and other marketing items in order to provide additionalcontent that cannot be provided via a traditional piece of marketingmaterial.

For example, video screens have been added to marketing materials, alongwith batteries, speakers, buttons, and other simple electronics. Thevideo screens may be programmed to automatically start playing aprerecorded media segment relating to the business when a section of thebrochure is opened. When such screens are added to marketing materials,the materials are often referred to as video brochures or video businesscards. Video brochures may be manufactured using inexpensive structuralmaterials and electronic components. This reduces their cost and makesthem practical to give to people that are interested in the business.

Traditional manufacturing processes typically require that a largenumber of video brochures be produced when a given run is initiated.Because of the current nature of the brochures, businesses are unable tomake customized video brochures and other electronic marketing materialin small quantities, or at least not cheaply enough to make themeconomically feasible. For example, a business may want to make apersonalized video brochure for a single user or for a small group ofusers that is unique to that user or group of users. Using currentelectronic marketing materials, the business would need to pay a largesum of money to produce the customized and personalized brochures.Accordingly, improvements can be made to allow personalized videobrochures to be produced at a small scale.

BRIEF SUMMARY

Embodiments described herein are directed to systems, apparatuses, andmethods for personalizing marketing materials such as video brochures.In one embodiment, an electronic marketing system is provided. Theelectronic marketing system includes an electronic display device and ahousing. A first window is formed by the housing that allows theelectronic display to be seen through at least a portion of the housing.A second window is formed in the housing and can, for example, provide aview of an insert in the housing.

In another embodiment, a system is provided that includes an electronicdisplay and a housing that forms first and second windows. The firstwindow allows the display to be viewed through at least a portion of thehousing. The second window shows various portions of customized printingon an insert associated with the housing.

In another embodiment, a method is provided for personalizing a videobrochure. The method includes the steps of printing a custom design onan insert, arranging the insert to show through a die cut window of thevideo brochure, and adhering the insert to the video brochure in thearranged position.

This Summary is provided to introduce a selection of concepts in asimplified form that are further described below in the DetailedDescription. This Summary is not intended to identify key features oressential features of the claimed subject matter, nor is it intended tobe used as an aid in determining the scope of the claimed subjectmatter.

Additional features and advantages will be set forth in the descriptionwhich follows, and in part will be apparent to one of ordinary skill inthe art from the description or may be learned by the practice of theteachings herein. Features and advantages of embodiments describedherein may be realized and obtained by means of the instruments andcombinations particularly pointed out in the appended claims. Featuresof the embodiments described herein will become more fully apparent fromthe following description and appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS

To further clarify the above and other features of the embodimentsdescribed herein, a more particular description will be rendered byreference to the appended drawings. It is appreciated that thesedrawings depict only examples of the embodiments described herein andare therefore not to be considered limiting of its scope. Theembodiments will be described and explained with additional specificityand detail through the use of the accompanying drawings in which:

FIG. 1A illustrates an embodiment of an electronic marketing apparatusin which a first design appears through a window.

FIG. 1B illustrates an embodiment of the electronic marketing apparatusin which the apparatus is unfolded and open for view.

FIG. 1C illustrates an embodiment of the electronic marketing apparatusin which an insert is inserted into the apparatus.

FIG. 1D illustrates an embodiment of the electronic marketing apparatusin which a second different design appears through the window.

FIG. 2A illustrates an embodiment of the electronic marketing apparatusin which the apparatus has a specially designed company name and imagein the window.

FIG. 2B illustrates an embodiment of the electronic marketing apparatusin which the apparatus is unfolded and open for view.

FIG. 3 illustrates an embodiment of the electronic marketing apparatusin which the apparatus is approximately brochure-size.

FIG. 4 illustrates an embodiment of the electronic marketing apparatusin which the apparatus is approximately A4 paper-size.

FIG. 5 illustrates an embodiment of the electronic marketing apparatusin which the apparatus is approximately business card-size.

FIG. 6 illustrates a method for personalizing marketing materials suchas video brochures.

DETAILED DESCRIPTION

Embodiments described herein are directed to systems, apparatuses, andmethods for personalizing marketing materials such as video brochures.In one embodiment, an electronic marketing apparatus is provided. Theelectronic marketing apparatus includes a battery, an electronic displaydevice powered by the battery, and a housing. A first window is cut intothe housing which allows the electronic display to be seen through atleast a portion of the housing. A second window provides a view of aninsert in the housing that is printed using a commodity printer.

In another embodiment, a system is provided which includes one or moremicroprocessors, an electronic display, and a housing that includes afirst window. The first window allows the display to be viewed throughat least a portion of the housing. The housing also includes a secondwindow that shows various portions of customized printing on an insertprinted using a commodity printer.

In another embodiment, a method is provided for personalizing a videobrochure. The method includes the steps of printing a custom design onan insert using a commodity printer, cutting out at least a portion ofthe insert, arranging the cut out portion of the insert to show througha die cut window of the video brochure, and adhering the cut out portionof the insert to the video brochure in the arranged position.

Embodiments described herein may implement a computing system. Thecomputing system may be incorporated into a housing, and may include,for example, a microprocessor, a sensor, a battery, a speaker, and anelectronic display. The microprocessor may include embedded code whichit is configured to execute upon triggering by the sensor or othertrigger. The microprocessor may, for example, execute code thatprocesses and displays a video or stationary image that is displayed inthe electronic display. Thus, the term “computing system” includes anydevice, system, or combination thereof that includes at least oneprocessor or microprocessor, and a physical and tangiblecomputer-readable memory capable of having thereon computer-executableinstructions that are executable by the processor (thiscomputer-readable memory may store the movie or image, for example).

As broadly defined herein, a computing system may include at least oneprocessing unit and memory. The memory may be physical memory, which maybe volatile, non-volatile, or some combination of the two. The memoryand the microprocessor may be powered by a battery that is embedded inor otherwise attached to the housing of the marketing apparatusdescribed above. The code executed by the microprocessor may be referredto as an “executable module” or “executable component,” and can refer tosoftware objects, routines, methods, or similar computer-executableinstructions that may be executed on the computing system. For example,different videos or images may be displayed on the electronic displaybased on which sensor(s) has/have been triggered or which buttons havebeen pushed on the electronic marketing apparatus.

In some cases, the electronic marketing apparatus (or the computingsystem therein) may also contain communication channels that allow thecomputing system to communicate with other message processors over awired or wireless network. Such communication channels may includehardware-based receivers, transmitters, or transceivers, which areconfigured to receive data, transmit data, or perform both.

Referring to the figures, FIG. 1A illustrates an electronic marketingapparatus 100 with various components and features. The implementationsdescribed herein can include a plurality of independent components thateach contribute to the functionality of the apparatus as a whole. Thismodularity allows for increased flexibility when approaching issues ofplatform scalability and, to this end, provides a variety of advantages.Complexity and growth can be managed more easily through the use ofsmaller-scale parts with limited functional scope. Fault tolerance isenhanced through the use of these loosely coupled modules. Individualcomponents can be grown incrementally as business needs dictate. Modulardevelopment also translates to decreased time to market for newfunctionality. Thus, new functionality can be added or subtractedwithout impacting the core apparatus.

The electronic marketing apparatus 100 includes a housing 110. Thehousing may be of substantially any shape or size. For example, housing110 may be the approximate size of a business card or wallet-sized card.Alternatively, the housing 110 may be brochure or pamphlet sized. Stillfurther, the housing 110 may be approximately book sized or larger. Oneskilled in the art will recognize that the size and shape may be varieddepending on various design considerations and purpose of the apparatus.In some cases, the shape of the housing 110 may be round, in otherssquare, rectangular, triangular or some other shape. The housing 110 maybe made of paper, cardboard, cardstock, or any other type of material.

The housing 110 may have one or more windows 101 cut into it, such asthe window 101 of FIG. 1A. The window 101, like the housing 110, may beof substantially any size or shape. The window 101 of FIG. 1A istrapezoidal in nature and allows material behind the window to be seen.For instance, a business or other entity may provide a logo, name, orother design 102 to appear behind the window 101. In some cases, thelogo, name, or design 102 may be printed on an insert that is insertedinto the housing. This insert (or at least a portion thereof) is thenviewable through the window 101.

The insert may be a cardstock insert, for example. The cardstock insertmay be printable in a commodity printer. As the term is used herein, a“commodity printer” refers to a printer that is commonly purchased byaverage end users with average printing needs. A commodity printer isone found in traditional consumer electronics stores, and likely doesnot include more advanced features that are only found in commercialprinters. The intent of the term “commodity printer” is to convey thatit is a printer that is available to the average person and is not apiece of specialized printing equipment typically only available (oronly affordable) by an institution such as a business. Printing on acardstock insert enables personalization by each individual user, andprinting on a much smaller scale. Indeed, it will be understood thatprofessional printing often requires batches of hundreds or thousands ofunits. The embodiments herein can be economically printed in muchsmaller quantities (even a quantity of one) and can be individuallycustomized by each user or each business.

As shown in FIG. 1B, the housing 110 of the electronic marketingapparatus 100 may be folded one or more times. While the embodiment inFIG. 1B shows two folds, it will be understood that substantially anynumber of folds may be implemented in the housing 110. The window 101 isshown from the rear, suggesting that if the leftmost flap is folded tothe right, and then those flaps together are folded over the rightmostflap, then the window 101 will appear as shown in FIG. 1A. Theelectronic marketing apparatus 100 includes another window 106 whichshows an electronic display 103. The electronic display 103 may be anytype of electronic display including a liquid crystal display (LCD), alight-emitting diode (LED) display, an organic LED (OLED) display or anyother display means that is capable of displaying images or videos.

The electronic display 103 may be powered by a battery 107. Similar toother components described herein, the battery may be any type ofbattery, and may be larger or smaller depending on the application andthe size of the display 103, the microprocessor 112, the speaker 104 andany other electronic components. In some cases, multiple batteries maybe used simultaneously, or some of the batteries may function as backupsfor the primary batteries. The microprocessor 112 may be configured anddesigned to communicate with the electronic display 103, with thespeaker 104, with various sensors 109 or buttons (e.g. 111A/111B), withcommunications systems such as a radio frequency identifier (RFID),Bluetooth, WiFi, or global positioning system (GPS) radios or othertransceivers, with data ports such as universal serial bus (USB) portsor with other electronic components.

The sensors 109 may include piezoelectric sensors, inductive sensors,capacitive sensors, resistive sensors, or any other type of sensors maybe implemented on or in the electronic marketing apparatus 100. Forinstance, a sensor 109 may be implemented at a fold to determine whenthe housing 110 unfolded. Upon unfolding, the sensor 109 may send asignal to the microprocessor 112 indicating that a video is to be playedon the electronic display 103, or that an image is to be shown. Themicroprocessor 112 may then initiate playback of the movie or image.Other types of sensors may also be implemented including biometricsensors (e.g. fingerprint, iris, voice, etc.), touch screen sensors orother types of sensors. Indeed, depending on which sensor is activated,or depending on the extent to which each sensor is individuallyactivated, different actions may be triggered.

FIG. 1B thus illustrates an embodiment of an electronic marketingapparatus 100 that includes a battery 107, an electronic display device103 powered by the battery, a housing 110 and an optional speaker 104. Awindow 106 is cut into the housing 110 allowing the electronic display103 to be seen through at least a portion of the housing, and a secondwindow 101 provides a view of an insert in the housing that is printedusing a commodity printer. FIG. 1C illustrates an example insert 105that is inserted into the housing 110. The insert 105 may be inserted inbetween layers of the housing or may be adhered to a surface of thehousing. For example, the insert 105 may be adhered to a surface of thehousing 110 using tape, glue, sticky tack, or some other adhering means.

The insert 105 (or at least a portion thereof) may be printed using acommodity printer. For example, a business or other entity may print abusiness name, logo, design, image, or other item on the insert 105. Theprinting may be accomplished with a commodity printer that is anon-specialized printer available to average consumers via traditionalsales channels. Thus, in this manner, the business or other entity mayprint a single insert, if desired, and place it in the housing 110 tocreate a personalized video brochure.

As shown in FIG. 1D, the electronic marketing apparatus 100 is shown ina front-facing view, with a different logo or design 102 placed behindthe window 101. This logo or design may be printed on the insert 105 ofFIG. 1C and may be arranged so that it shows through the window 101.Thus, as can be seen, the logo or design shown in FIG. 1A is differentthan that shown in FIG. 1D. Because the insert 105 is interchangeable,the owner of the marketing apparatus may change out the insert in orderto change the appearance and the overall personalization of theapparatus.

In some embodiments, the windows 101 and 106 in the housing 110 may bedie cut. The die cut may provide a professional fit and finish for thewindows, and further allows for various shapes to be cut into thehousing 110 for the window. For example, a user may draw or design awindow, and the window may then be die cut into the housing 110. A usermay select the shape and size of the window. Furthermore, if multiplewindows are to be cut into the face of the housing 110, each of thewindows may be user-defined including size, shape, and position on thehousing.

Like the size and shape of the window 101, the printing on the insert105 and/or on the housing 110 may be user-defined. For instance, theprinting may include custom printing that has user-selected patterns, aname, an image, a logo, or some other user-selected item. In some cases,a pattern identifying the size, shape, and location of the window 101 istransmitted to a commodity printer prior to printing, so that the customprinting may be carried out on the insert 105 and/or on the housing 110.

The insert 105 may be a cardstock insert, a cardboard insert, a paperinsert or other type of insert. The insert 105 may be of substantiallyany size or shape or thickness. In cases of cardstock and paper inserts,the inserts are printable on commodity printers. Thus, a user can designthe size and shape of the window 101 and can design or select the imageshown through the window, whether the image is printed on the housing110 directly or printed on an insert 105. If the image or other designis printed on a cardstock insert, that cardstock insert may then beinserted into the housing 110 of the electronic marketing apparatus. Thecardstock insert 105 is then viewable through the window 101 in thehousing 110.

In some cases, the cardstock insert (or at least a portion thereof) iscut out. For example, the portion of the cardstock insert that has theprinted image or design may be cut out. This cut out portion may then bearranged behind the window 101. Thus, the insert 105 may be largelyblank except for the custom printed-portion or may have thecustom-printed portion cut out. This cut out portion may be adhered tothe surface of the housing 110 such that it is arranged over the window101. In this manner, the cut-out portion is visible to users through thewindow 101.

As shown in FIG. 2A, the window 101 may be a different size and shapethan that shown in FIGS. 1A-1D. Indeed, in FIG. 2A, the shape is asquare, and the size is much larger than in FIGS. 1A-1D. The customprinting 102 in FIG. 2A comprises a logo, design, name, or otherprintable image. The custom printing 102 is visible through the window101 and is prominently displayed for the user to see on the frontsurface of the marketing apparatus 100.

FIG. 2B illustrates a system that includes one or more microprocessors112, an electronic display 103, and a housing 110 that includes a firstwindow 106. The first window allows the display 103 to be viewed throughat least a portion of the housing 110. The housing 110 further includesa second window 101 that shows portions of customized printing on aninsert (e.g. 105 from FIG. 1C) printed using a commodity printer. Thesystem of FIG. 2B also includes one or more sensors 109 which may beconfigured to activate upon a user opening a flap or pressing a buttonor upon touching a certain part of the housing 110. The output from thesensors may be configured to trigger an action. The action may be todisplay an image or movie on the electronic display 103. Themicroprocessor 112 thus receives the sensor signals and performsprocessing as indicated in computer-executable instructions stored inembedded memory or in some other type of computer memory.

The system of FIG. 2B may also include buttons 111A and 111B that allowa user to interact with the system. For instance, the buttons 111A and111B may be volume buttons that control the volume of speaker 104.Additionally or alternatively, other buttons may be embedded within orattached on the external surface of the housing 110. These other buttonsmay turn the electronic display on or off, or may control brightness ofthe display, or may allow control of the video (e.g. pause, fastforward, rewind or play buttons). Still other buttons may control use ofdevices connected to the system via USB or via some other connectionport. Thus, it will be apparent to one skilled in the art that manydifferent buttons and types of buttons may be implemented on andarranged on the electronic marketing apparatus 100 of FIG. 2B.

In some embodiments, the window 101 is die cut into the housing 110. Insuch cases, as in FIG. 2B, an insert 105 (such as a cardstock insert)may be attached and sealed via an adhesive. For example, the insert maybe attached using tape 108 or some other adhesive. Adhering the insertin this manner creates a fit and finished appearance for the marketingapparatus 100. In the case of high-end video brochures, this method ofpersonalization maintains the perceived value necessary for a videobrochure. The die cut window 101 allows users to personalize graphicdesigns by printing them on an insert or printing them directly on thehousing. The graphic designs are then visible through the die cut window101. The finished size of the apparatus is variable and can be changedfor different applications.

As mentioned above, the size, shape and placement of the die cut windowis also variable and may be personalized by the user as desired. FIG. 3,for example, illustrates an embodiment of an electronic marketingapparatus 100 in which the apparatus is approximately brochure-size.Thus, the embodiment of FIG. 3 shows an unfolded example of anelectronic marketing apparatus that can be folded together, such as theapparatus shown in FIG. 1A. As shown in FIG. 3, the housing 110 includesa first flap 115 having a plurality of tabs 116 extending directionallyaway from the first flap 115. The first flap 115 additionally defines afirst window 106 formed within the inner area of the first flap 115. Thehousing 110 additionally includes a first fold 117 positioned betweenthe first flap 115 and a second flap 118 that is adjacent to the firstflap 115, a second fold 119 positioned between the second flap 118 and athird flap 120 that is adjacent to the second flap 118, and a third fold121 positioned between the third flap 120 and a fourth flap 122 that isadjacent to the third flap 120. The third flap 120 defines a secondwindow 101 within the inner area of the third flap 120. The plurality oftabs 116 of the first flap 115 are configured to be folded toward thesecond flap 118 to maintain a space between the first flap 115 and thesecond flap 118 when the first flap 115 is folded over the second flap118 at the first fold 117. FIG. 3 illustrates the first window 106 as arectangular window 106 for the electronic display 103 and illustratesthe second window 101 as a somewhat trapezoidal shape.

FIG. 4 illustrates an embodiment of the electronic marketing apparatus100 in which the apparatus is approximately A4 paper-size. FIG. 4 alsoillustrates a pouch 113 that may be attached to various surfaces of theapparatus 100. The pouch may be added to hold additional materials andmay be adhered to substantially any surface on the apparatus. FIG. 5illustrates an embodiment of the electronic marketing apparatus 100 inwhich the apparatus is approximately business card-size. FIG. 5additionally illustrates a universal serial bus (USB) port 114 that isreachable through the housing 110. The USB port may allow connectionswith other electronic devices or computing systems.

It will be understood that while a USB port is shown in FIG. 5, any of avariety of different communication ports may be implemented in theelectronic marketing apparatus 100, and in some cases, multiplecommunication ports may be implemented in the same apparatus. Thebusiness card-size nature of the embodiment shown in FIG. 5 allows theapparatus to be easily carried in a pocket or purse, and easilyexchanged with others. These concepts will be explained further belowwith regard to method 600 of FIG. 6.

In view of the systems and apparatuses described above, methodologiesthat may be implemented in accordance with the disclosed subject matterwill be better appreciated with reference to the flow charts of FIG. 6.For purposes of simplicity of explanation, the methodologies are shownand described as a series of blocks. However, it should be understoodand appreciated that the claimed subject matter is not limited by theorder of the blocks, as some blocks may occur in different orders and/orconcurrently with other blocks from what is depicted and describedherein. Moreover, not all illustrated blocks may be required toimplement the methodologies described hereinafter.

FIG. 6 illustrates a flowchart of a method 600 for personalizingmarketing materials such as video brochures. The method 600 will now bedescribed with frequent reference to the electronic marketing apparatus100 of FIGS. 1A-1D, along with its various features and components.

Method 600 describes a method for personalizing a video brochure. Themethod includes printing a custom design on an insert using a commodityprinter (610), cutting out at least a portion of the insert (620),arranging the cut out portion of the insert to show through a die cutwindow of the video brochure (630), and adhering the cut out portion ofthe insert to the video brochure in the arranged position (640). Thecustom design 102 printed on the insert 105 may be selected or designedby a user. The user may then cut out the part of the insert that has thecustom design printed thereon. Alternatively, this portion may be cutout with a die cut. The cut-out portion of the insert 105 may bearranged so as to show through window 101. Once arranged in the properposition, the cut-out portion may be secured in place using tape, glue,or some other adhering means.

In some case, the insert may be placed in a housing 110 that has beenpre-printed. For example, in cases where the electronic marketingapparatus 100 is a video brochure, the housing 110 may be pre-printedwith a design or logo. This printing may occur prior to printing thecustom design 102 on the insert 105 using the commodity printer. Thus,in this manner, one or more housings may be pre-printed with some logoor design or may be left blank. These housings may then be used with theprinted inserts 105 to create a customized video brochure that iseconomically producible at small scales. The finished size of the videobrochure and the actual size or shape of the die cut window are bothvariable and can be changed for different applications or differentusers. Use of the die cut window 101 in any size or shape allowspersonalization of the video brochure or other type of electronicmarketing apparatus.

Accordingly, customers may print their name, logo, design, etc. onto aprovided sheet of cardstock that is commodity-printer friendly. Once thecardstock is printed it may be cut out and arranged to show through thedie cut window. The cardstock piece will be adhered to the brochureshowing through the die cut panel. The insert may then be permanentlysecured via industrial double stick tape, for example. This creates afit and finished piece that maintains the quality expected in a videobrochure.

The concepts and features described herein may be embodied in otherspecific forms without departing from their spirit or descriptivecharacteristics. The described embodiments are to be considered in allrespects only as illustrative and not restrictive. The scope of thedisclosure is, therefore, indicated by the appended claims rather thanby the foregoing description. All changes which come within the meaningand range of equivalency of the claims are to be embraced within theirscope.

What is claimed is:
 1. A housing for enclosing and selectively revealingan electronic display, comprising: a set of interconnected flaps; afirst window formed within an inner area of a first flap of the set ofinterconnected flaps; and a second flap connected to the set ofinterconnected flaps by an intervening fold, the second flap defining asecond window, wherein an assembled housing comprises: the set ofinterconnected flaps folded to form a box-like container defining aspace for receiving an electronic display, wherein the first window issized and shaped to expose a viewable area of an electronic display whenthe electronic display is received into the space defined by thebox-like container; and the second flap folded substantially over aportion of the box-like container comprising the first flap.
 2. Thehousing of claim 1, further comprising a third flap connected to thesecond flap along a fold, the third flap configured to overlay thesecond flap when folded at the fold.
 3. The housing of claim 2, whereinthe third flap includes an adhesive strip for adhering an insert to asurface of the third flap, and wherein the assembled housing comprisesthe third flap overlaid onto the second flap such that the insert isviewable through the second window.
 4. The housing of claim 2, furthercomprising a fourth flap connected to the third flap at a third fold,wherein the assembled housing comprises the fourth flap folded over atleast a portion of the first flap comprising the first window.
 5. Thehousing of claim 1, wherein the first flap is flanked on at least twoopposing sides by tabs extending therefrom and separated from the firstflap by respective folds.
 6. The housing of claim 5, wherein theintervening fold separating the first flap from the second flap istransverse to the direction of the respective folds associated with thetabs.
 7. A housing for enclosing and selectively revealing an electronicdisplay, the housing comprising: a set of interconnected flapsconfigured to be folded to form a box-like container defining a spacefor receiving an electronic display; a first window formed within aninner area of a first flap of the set of interconnected flaps, the firstwindow being sized and shaped to expose a viewable area of theelectronic display when the electronic display is received into thespace defined by the folded, box-like container; a second flap connectedto the set of interconnected flaps by an intervening fold; and a secondwindow defined by the second flap, the second window configured toprovide a view of at least a portion of an insert brought intoassociation with the second flap.
 8. The housing of claim 7, furthercomprising a third flap connected to the second flap by a fold, thethird flap configured to overlay the second flap when folded at thefold.
 9. The housing of claim 8, wherein the third flap includes anadhesive strip for adhering the insert to a surface of the third flapsuch that overlaying the third flap onto the second flap brings theinsert into association with the second flap.
 10. The housing of claim7, wherein the set of interconnected flaps comprise the first flapflanked on at least two opposing sides by tabs extending therefrom, eachtab being separated from the first flap by a respective fold.
 11. Thehousing of claim 10, wherein the intervening fold connecting the secondflap to the set of interconnected flaps is transverse to the directionof each respective fold separating each tab from the first flap.
 12. Thehousing of claim 7, wherein the first window is die cut into the firstflap.
 13. The housing of claim 7, wherein the second window is cut to auser-selected shape and/or size.
 14. The housing of claim 13, whereinthe second window is die cut.
 15. The housing of claim 7, wherein anassembled housing comprises the set of interconnected flaps folded toform the box-like container and the second flap folded substantiallyover a portion of the box-like container comprising the first flap. 16.The housing of claim 15, wherein the second flap selectively obscuresthe first window when hinged at the intervening fold.
 17. The housing ofclaim 15, wherein the insert is viewable through the second window ofthe assembled housing.
 18. A housing for enclosing and selectivelyrevealing an electronic display, comprising: a first flap comprising aplurality of tabs extending therefrom and a first window cut into thefirst flap allowing an electronic display to be viewable through thefirst window; a second flap connected to the first flap at a first fold,wherein the plurality of tabs extending from the first flap areconfigured to be folded toward the second flap to maintain a spacebetween the first flap and the second flap when the first flap is foldedover the second flap at the first fold; and a third flap connected tothe second flap at a second fold and comprising a second window.
 19. Thehousing of claim 18, further comprising a fourth flap connected to thethird flap at a third fold.
 20. The housing of claim 19, wherein anassembled housing comprises the fourth flap folded over at least aportion of the first flap comprising the first window.